Marketing - Search Engines, Advertising, and Optmization
MBesides our goal of designing persuasive websites, we recommend a separate marketing plan to boost the possibilities for increasing site visitors and percentages of responses and sales. This applies to local searches for basic information sites as well as national searches for eCommerce sites. Internet options for promoting a site include a wide variety of choices. Contact us for a specific marketing plan for your business website.
SWe have resources and experience in optimizing a web site to increase page ranking by analyzing meta-tags, keywords, content relevance, and other strategies. A case study recently involved a marketing strategy for a client business relocating to another city. We optimized their pages before they arrived there and achieved a number one page rank on a major search engine one week before the move occurred. There are no guarantees, and time needs to be allowed for development of links and optimization. In the meantime, we can place strategic ads to guarantee a top three position on a search engine result page while the optimization process occurs.
OAdvertising can range anywhere from pay-per-click , to banners, to listings in directories, to print ads that show the web address. The key in internet advertising is to have a location where you know that there will be "traffic" or a large number of people searching for specific information with specific keywords. Enter : pay-per-click......to have a top-listed keyword on Yahoo, MSN, CNN.com, or Google, you will be seen by the numbers of people that are searching for a particular keyword.
Contact us for ideas on how to maximize your website traffic and results.
Capture local search results, or take your business nationwide or worldwide with an e-commerce site.
Do Your Homework: There are many books out there that can educate you on internet marketing. Here's two examples:
How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site
Forget business cards and power lunches- networking has changed forever. Discover how to make the most of the hottest professional website. It is now estimated that 19 million business professionals log onto this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. "How to Succeed in Business Using LinkedIn" takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups
